Getting the most out of the site

What is East Riding

East Riding is part of Great British Mums, the UK's only network of hyper-local online magazines dedicated to providing support, guidance and information for all mums in their local areas. Launched in 2011 with sister sites in Barnes and Clapham, the online magazines take a content-rich, editorially strong approach coupled with a hyper-local outlook, helping to build a clear reputation for reliability, accuracy and integrity.

Hello and welcome to East Riding Mums !

East Riding Mums is an online magazine designed to help families make the most of all that this area has to offer.

On the site, you’ll find sections on local Events, Activities, Food & Drink, Education, Shopping, Services and Health & Fitness – giving you up-to-date information on everything from one-off family events, kids classes, cinema listings, new openings, restaurant reviews to schools, nurseries, exercise classes, school holiday activity guides and so much more!

You can also sign up to our FREE Family Membership Card. This provides you with access to special discounts and offers secured with a broad range of businesses, with you and your family in mind.

Keep up with all the latest news by signing up to our newsletter, which we tend to send out every six weeks or so, or whenever we have useful news! This is also a good place to hear of any new deals available to you with your East Riding Mums Family Card.

We upload information to the site all the time and are always keen to hear about any new goings on, so please feel free to email me on with any news or tips!

We are also on Facebook, Twitterand Instagram. Come and take a look if you’re on social media too.


We are part of a wider community of franchises called Great British Mums,with 12 sister sites nationwide. Each franchise is run by a local mum or mums and caters to families in their area.

Feel free to check out what’s happening in other areas or pass these links on to your friends; Clapham, Queen’s Park, Tower Hamlets, Muswell Hill, Crouch End, Twickenham, Richmond, Barnes, West Berkshire, Lincoln, Derby.


If you like what you see but there isn’t a franchise in your area, perhaps you’d consider running a Great British Mums franchise site yourself?

We are always looking to grow our GBMs family, so If running your own local business, that fits well around family life appeals, please get in touch with Sarah and Al on franchise@greatbritishmums.comfor more information.


Get your business in front of our network of tens of thousands of active, upwardly-mobile mums and their families. We offer display advertising, advertorials, promotions, reviews, social media support & competitions across our network and via individual sites.

Get the ball rolling by dropping Sarah and Al a line on advertising@greatbritishmums.comfor more information, stats, rates & creative communication solutions.

Great British Mums Instagram, Twitter& Facebook